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| Nokia the connecting people now on the process of connecting the astonishing style across categories Lumia and Asha . Nokia is creating a synergy among its products both in terms of style and service between all categories as the global handset major will be unveiling new products in only two platforms- ASHA and LUMIA. “We are featuring a standard fibula design. A visual style to be used across a range of product, and basic Nokia features right from entry-level Asha toned Microsoft windows 8 equipped Lumina handsets. Design wise these will speak a same language. Being a full line player we are democratizing our product line ensuring a distinct innovative signature, confirmed Viral Oza, Director (marketing), Nokia India. |
Terming Asha and Lumia “two pillars” of its current product spread, our focus is equally distributed in these two categories. Like the most visible Lumia series phone, we have lined up a good number of launches in the low level category too. All others categories like X and N series. Riding high on its Lumia success Nokia, which has tilted towards becoming a mobile service company’ from a mere ‘handset maker’ is getting its foothold back on the Indian market. Oza added, India is a critical market for us. Only 20% of the mobile users have GPRS internet link here. It gives us a huge playground. We have to honestly execute our global strategy better in India. So we have focused on incorporating relevant innovation coupled with an accessible range of price tag. To unveil handsets only in Lumia, Asha series speaking same design language so Experts believe in that the finish giant’s indecision on entering a few categories might be the reason behind its waning fortune over the last few years by way of losing customers to iconic apple and stylish Samsung. There's some interesting features into how new gadgets are modify, including some adorable wax models as the product takes shape. Plus look out for a not-so-subtle dig at Apple's iPhone on the subject. The hardware and software types from the two companies teamed up to turn the new design round in six months, which is pretty impressive. The Nokia N9, which is basically the Lumia with different software inside.
Nokia developed a design it calls Fabula for the N9, a style that shapes the Lumia 800, the N9 and future phones. Slightly curved screen, which is intended to encourage the swiping motion of your thumb when using Windows Phone.
How Nokia and Microsoft collaborated from day one after their partnership was announced to make this device ship in short time frame.
Congratulations to the team designing and creating a fabulous product. Now looking forward for more goods with this journey of Microsoft and Nokia.